Archives

Tapping into rural India as an underdeveloped and underresearched market Combining ethnography and semiotics to bring alive rural living Measuring cultural complexity and transforming it into value Creating a road map for marketers to reach into small towns

Learnings on regional market constraints and adapting to them Seeing the full picture – complementing qual with varied data sources

Leveraging qual to stay personally connected with customers in a digital world Using mobile ethnography to engage with Tier 1 customers Analysing data through triangulation with different sources, keeping bias in mind Staying GDPR compliant

Understanding customer needs, expectations and demands prior to product launch Combining quant and qual analysis in a pop-up (9 days) community to understand sentiments and physical experiences Distilling vital market information but also marketing activities from participant responses

Take a closer look at qual and technology and explore how specific trends (i.e., innovations, technology) have evolved from hype to reality: What are the lessons to be learned? What trends will evolve the qual role further? What is the role of qual to optimize the impact of technology? Getting traditional companies to explore/adopt cutting-edge […]

The convergence of technology, process and culture – bringing in different formats and exercises to keep brands connected and visible Latest trends to harness the power of emotion and leverage real behaviors to deepen engagement with new growth audiences

Blinded by technology – building a future-proof CMI framework – Are you ready for the next wave of business transformation? Evaluating mindsets, capabilities and attitudes in your own organisation – Beyond technology: is there more to having a competitive edge as a CMI team – Maximising existing (data) resources and tools while developing new and […]