About QUAL360 EU










Global Reach – Local Flavour
Qual360 is the only global conference series dedicated to qualitative market research. With its 17-year history (since 2008), Qual360 is a unique event catering to a strong global community of dedicated “Quallies”. Our strength lies in bringing together a unique mix of research professionals from international brand, leading agencies, and independent industry experts.
Qual360 is all about networking, learning and creating new opportunities. Industry leaders join to discuss innovative research approaches, learn about the latest methodologies and how to leverage new types of insight. Each conference agenda is steered by an independent advisory board that reviews all speaking proposals, ensuring the highest possible quality.
View replays from QUAL360 EU 2025

Hear from innovative thinkers – keynotes, panels, roundtables, and interactive discussions.

Network with senior decision makers from the market research and consumer insights industry at Qual360.

Find strategic partners and discover the latest tools and technologies to power your business.
Last Year´s Speakers Include

Lorisa has specialised in user research for 20 years with a background in Computer Science, HCI and Psychology, and has worked across diverse verticals including online recruitment portals (Stepstone) desktop virtualisation (Citrix), business cards (moo), satellite networks (iDirect) and social networks (Google).
For the past few years, her passion and focus has largely been developer experience, first standing up a global DevX research program at Goldman Sachs, and now at JP Morgan in her current role as Head of User Research within Engineering Platforms and Integrated Experience (EPiX). Lorisa leads a large team of mixed-method researchers, uncovering insights which aim to improve developer experience for the 50k+ engineers there, arguably one of the largest in-house developer populations in the world.


With over 15 years of experience in the consumer insights field spanning multiple geographies, Dhisana has a wealth of expertise across various research areas. She excels in utilizing data to drive strategy development, foster innovation and enhance brand building efforts for a many global brands across both commercial and R&D functions. Her passion lies in the art of storytelling, skillfully weaving together information from various data sources to uncover meaningful insights and connect the dots.


Passionate Toy Category Insight & E2E Retail Activation expert with 25 years’ experience within local & global functions. Energized through continuous learning & capability building. With an unrivalled knowledge on toy shoppers & insights, the ability to bring to life data allowing teams to activate on Insights. An experienced leader with diverse cultural understanding, the core ability to influence & lead multiple stakeholders through Networking, Insights & Teamwork. Working for a brand that promotes space for creativity & fuels peoples ability to develop executions that are Insight led, making the LEGO System of Play available to Shoppers and Consumers around the world.


‘’Senior Consumer Insights Lead’’ at Logitech. Professional with 15+ years experience working in B2C and B2B across the Beauty, Healthcare, Household and Consumer Electronics industries with job roles including global and regional scopes. Passion and expertise in piloting new capabilities to learn from consumers and establishing consumer centricity in organizations. He is also a skilled and experienced corporate trainer on presentation skills, turning complex data sets into compelling stories and has set up his own business where he helps teams/individuals to boost their presentation skills.

With over 6 years of experience in social intelligence, I'm skilled in leveraging live data to deliver actionable, real-time insights. My expertise lies in aligning company strategies with market demands by creating innovative job roles. Throughout my career, I've successfully driven growth and adaptation within the organizations I've worked for, focusing on the power of live, on-the-go intelligence to inform strategic decision-making.


Alex Altamira is a seasoned leader in consumer and market insights with over 22 years of experience across client and agency roles. As Director of Consumer Capabilities and Foresight at Danone, she drives strategies that transform consumer understanding into impactful business results. With a career spanning three continents, Alex excels in diverse environments and has been a pioneer in integrating AI into insights processes, enhancing efficiency, quality and consumer engagement. Her work continues to inspire innovation and strengthen the role of foresight in shaping the future of business.


Ed has been a qualitative researcher in Sky’s in-house research team since 2017. Prior to moving client, he worked agency side at TNS and Research International on projects that took him from spending a Saturday night at a student house party in Manchester, to groups in Dubai and Ethnography’s in Philadelphia. At Sky, he works across all of Sky’s products, from TV show development, sport, tech and branding and he’s passionate about bringing customer needs to life to inform Sky’s strategy. Ed uses a range of qualitative methodologies - whether that’s the classic focus group, semiotics or co-creation sessions - to tell the story to answer the business question. Ed last presented at the Qual360 conference in Milan in 2012, where he shared a paper on how online dating mirrors the principles of online qualitative research, which lead to him being asked almost as many questions about dating as it did online qual.


As the Head of Global Insights for Crop Protection at Syngenta, Manuela is passionate about transforming data into captivating stories. She focuses on ensuring that farmers' voices guide the business forward by finding innovative ways to reach and represent them. Manuela's global Insight teams lead initiatives that transform customer databases and loyalty programs into in-house insights communities, while also converting proprietary market research into an accessible AI-driven feature. Manuela transformed the Insights function through establishing an internal Insights Academy to complement research delivery with immersive experiences and workshops. By redesigning the role of insights from order taker to change maker, Manuela challenges and drives the business toward innovation and visionary thinking.