Mojca Klenovšek Podobnik holds a Master’s in Strategic Marketing Communication from the University of Ljubljana, with a specialization in market research and a post-grad in Accounting and Revision—because even qualitative researchers need to balance creativity with spreadsheets. She spent over a decade at Ipsos, diving deep into qualitative research across pharma, IT, FMCG, and more, eventually leading the qualitative team. In 2021, she took a leap into the world of white goods at Hisense Europe, building a team from scratch focused on user behaviour and habits. Four years later, the Insight Consumer team is thriving, and the belief that understanding consumers—from first product idea to post-purchase—is essential, is now embedded across the 5,000-strong company.

Karolina Wiechmann-Wilczek is Head of Global Sensory & Consumer Science at Imperial Brands. With an academic background in cross-cultural perceptions, she moved into industry, building sensory networks, shaping brand experiences in the Global Duty Free channel, and managing Global Procurement for marketing services. Returning to sensory, she expanded the Sensory & Consumer Science function, bridging technical and marketing teams by translating consumer insights into actionable specifications. Karolina is passionate about driving consumer-centric innovation through Imperial Brands’ global “Sense Hub” initiative, enabling insights-led product development that truly resonates with consumers.

Ewa Khan is an insight-driven researcher with over 22 years of experience in consumer and market insights, specializing in FMCG. Passionate about cross-cultural psychology, she believes genuine consumer insight is the foundation of brand success. Her career spans multinational corporations, as well as iconic domestic companies, giving her a unique perspective on global and local brand dynamics. Currently at Stock Spirits Group, she drives innovation, identifies growth opportunities across Europe, and delivers insights that shape impactful marketing and brand strategies.

Aliya specializes in futures thinking and visioning, helping organizations explore uncertainties so that they can identify strategic pathways towards preferable futures. As an anthropologist, she is curious about human behaviors, culture and social change. She currently works for Comcast/Sky in Global Product as Head of Experience Visioning. She has held previous roles at EY and Ipsos. She has a passion for creativity, particularly literature, writing, and improv. She aims to bring these influences and skills to her work. Having studied at UCL (BA) and SOAS (MA), she values global perspectives.