Qual360 is the only global conference series dedicated to qualitative market research. With its 10 year history, Qual360 is a unique event catering to a strong global community of dedicated “Quallies”. Our strength lies in bringing together a unique mix of research professionals from international brand, leading agencies and independent industry experts.

Qual360 is all about networking, learning and creating new opportunities. Industry leaders join to discuss innovative research approaches, learn about the latest methodologies and how to leverage new types of insight. Each conference agenda is steered by an independent advisory board that reviews all speaking proposals, ensuring the highest possible quality.

Qual360 Highlights

Sign up for our email alerts to receive the Call for Papers, updates and special discounts! For additional info on how to get involved or to sponsor, contact Jens Cornelissen by Email or call +49 157 8583 3909.

Amongst the best: what delegates say about our conferences

"What an awesome event! The atmosphere was really unique and it felt like attending a real physical conference although it was just virtual. The virtual networking event was excellent. You could feel a strong closeness from a distance, though we just met each other in a virtual space" - Consumer Experience Expert, Leifheit, March 2021

"I am really happy with the conference. Super responsive & friendly team. Very smooth running event - no technical issues."
- Marketing Executive, Streetbees, March 2021

Book safe!

We know planning your event attendance can be tricky right now. Together with our venue partners we have updated our Terms and Conditions to give you peace of mind.

Conference Passes:

This event may be held virtually should local regulations, corporate travel or immigration restrictions prevent us from hosting a physical event. In this case the regular 2 -day passes will be converted to virtual passes and in addition will be extended towards the QUAL 2023 conference.

Accommodation:

Hotel room bookings can be cancelled free of charge until up to 7 days prior to arrival.

Stimulating and Exciting

“You don’t walk away from every conference hearing something new. The speakers at Qual360 spoke about truly relevant topics and started me to think about how I could apply these hearings in my role”

Director, Consumer & Market Insights, Beiersdorf

Inspirational Rollercoaster

“Very good event with strong set of speakers. Good quality throughout”

Global Head of Customer Insights, Barclaycard

Great for Clients

“An insightful collection of current experiences and solutions that are unique to qual efforts but shared among practitioners”

President, AAF Washington D.C

100% satisfaction! 100% of our delegates rated the service at Qualitative360 as Excellent or Very Good!

High quality! Over 90% of our delegates rated the overall quality of the event as Excellent or Very Good!

Always meeting expectations! 94% of our delegates found the event met or exceeded their expectations!

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Empowering Insights through Emotions

Amongst the best: what delegates say about our conferences

2022 speakers included

Fenny Léautier
Philips

PJ De Queker
Bose Corporation

Gerard Loosschilder
WSAudiology