Bharat Rising! An ethnographic & semiotic perspective to deconstruct and dismantle stereotypes of Small Town India

  • Tapping into rural India as an underdeveloped and underresearched market
  • Combining ethnography and semiotics to bring alive rural living
  • Measuring cultural complexity and transforming it into value
  • Creating a road map for marketers to reach into small towns

Location: Main Room Date: February 18, 2020 Time: 2:10 pm - 2:40 pm Amit Tiwari, HAVELLS India Akanksha Pokhriyal, Hansa Research