Looking Back to Move Forward

Take a closer look at qual and technology and explore how specific trends (i.e., innovations, technology) have evolved from hype to reality:

• What are the lessons to be learned?
• What trends will evolve the qual role further?
• What is the role of qual to optimize the impact of technology?
• Getting traditional companies to explore/adopt cutting-edge methodologies

Moderator:
Annie Melnic, Head of Consumer Insights, Adidas
Panelists:

Dominic King, Senior Principal Research, Accenture
Sophia Yiasoumi, Director of Consumer Insights, Wargaming
Angad Chowdhry, Co-Founder, Quilt.AI