Looking Back to Move Forward

Take a closer look at qual and technology and explore how specific trends (i.e., innovations, technology) have evolved from hype to reality:

  • What are the lessons to be learned?
  • What trends will evolve the qual role further?
  • What is the role of qual to optimize the impact of technology?
  • Getting traditional companies to explore/adopt cutting-edge methodologies

Annie Melnic, Head of Consumer Insights, Adidas

Dominic King, Senior Principal Research, Accenture
Sophia Yiasoumi, Director of Consumer Insights, Wargaming
Angad Chowdhry, Co-Founder, Quilt.AI