Anita Peerdeman, InSites Consulting Managing Partner
Anita started her career in market research at the agency side in 1995 and expanded her research experience at the client side by joining Friesland Campina in 2001. As innovation is one of her core domains, she also took on the role of marketing manager for some of the Dutch RFC diary brands, enabling her to develop a helicopter view on marketing & innovation and to understand how research plays a role in that. She joined InSites Consulting in 2011 and after managing the Dutch office for 5 years, she has now taken on the challenge to start & grow the German business for InSites Consulting. Next to this management role, she is the global Account Director for Red Bull and Henkel, serving these clients on a daily basis with impactful consumer insights that help drive their business forward.