Finding Disruptive Ways to Deliver Research Results to Henkel’s Agile Fuzzy Front End Of Innovation
- Creating a research solution that embraces agility, iterative testing and fast cycle times, whilst being consumer-centric and fully hybrid
- Using a combination of qual and quant to create and validate insights at the same time
- Increasing engagement and participation of respondents through network based (online) research
- Integrating consumer feedback into the ideation process through iterative testing
UP