Finding Disruptive Ways to Deliver Research Results to Henkel’s Agile Fuzzy Front End Of Innovation

  • Creating a research solution that embraces agility, iterative testing and fast cycle times, whilst being consumer-centric and fully hybrid
  • Using a combination of qual and quant to create and validate insights at the same time
  • Increasing engagement and participation of respondents through network based (online) research
  • Integrating consumer feedback into the ideation process through iterative testing

Location: Main Room Date: February 18, 2020 Time: 3:30 pm - 4:00 pm Maren Jekel, Henkel Anita Peerdeman, InSites Consulting