Senior Project Director
Katrin has been one of the Happy Thinking People since 2011, currently holding the position of Senior Project Director. Katrin has worked with a lot of clients from the food & beverage, household appliance and spirits category. She has a wide scope of methodological expertise with a focus on qual-quant combinations as well as online methods. Katrin is also a trained UX Professional and has recently been focusing her work more and more on digital brands. As a true millennial herself she is particularly keen on understanding younger targets, with a focus on kids and Gen Y.