Katrin Krüger, Happy Thinking People

Senior Project Director

Katrin has been one of the Happy Thinking People since 2011, currently holding the position of Senior Project Director. Katrin has worked with a lot of clients from the food & beverage, household appliance and spirits category. She has a wide scope of methodological expertise with a focus on qual-quant combinations as well as online methods. Katrin is also a trained UX Professional and has recently been focusing her work more and more on digital brands. As a true millennial herself she is particularly keen on understanding younger targets, with a focus on kids and Gen Y.

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