His current research interests include: marketing analytics, online and mobile customer
engagement, customer journeys, path-to-purchase, attribution models, micro-moments,
omnichannel management, consumer adoption of new products and touch-points. Dr. Konus’s
specialization is mainly in quantitative methods (marketing models and analytics); however he
greatly benefits from innovative and technology-based qualitative approaches in his research. His
research has appeared in international journals such as Harvard Business Review, Journal of
Retailing, Journal of Interactive Marketing, International Journal of Research in Marketing and
International Journal of Electronic Commerce. In recent years he has worked with numerous firms
from UK, Turkey, France and the Netherlands in a variety of periodic and ad hoc research projects.