Simge Doğancan works as a Senior Client Service Executive since 2 years in Qualitative department of TNS Turkey. Simge has 6 years of experience in Market Research. She graduated of Sociology from one of the leading universities-University of Galatasaray- İstanbul/ Turkey. She has extensive experience in sociology, ethnography and she is passionate about using her social sciences perspective in marketing and market research. She is experienced in FMCG (food, beverage, personal care, home care, etc..), banking & finance, telecom & technology and specifically responsible of project management in large-scale projects and online/ mobile researches. As the internet plays an increasingly central role in connecting people of all profiles, she noticed online/ mobile area as an opportunity in research and improved herself in online/ mobile methodologies in TNS Turkey.