Sandy McDougall, Sky Media Insight Controller – Sponsorship & Creative Solutions
Sandy McDougall is Controller of Sponsorship & Partnership Insight for Sky Media. She has been in strategy and media research for over 16 years –eight years at Sky across a range of flagship clients including Volvo, Unilever, Qatar Airways & HSBC.Prior to Sky, she worked for UKTV, Discovery Channel and The Daily Mirror in strategy and insight roles focused on media engagement from both a commercial and editorial stance. Sandy has led a number of studies incorporating neuroscience into her research projects and is passionate about its increasing relevance and application in sponsorship research.