Senior Research Director, Head of Spirit
Sarah De Caux heads up Spirit, Join the Dots in house team of qualitative practitioners. She’s worked in research since 2002, and remains curious about people. Over the years she’s researched most areas but in particular, she has a deep understanding of digital and its role in people’s lives. Prior to Joining the Dots, she worked at a research agency where she worked in both the UK and China. Sarah is a member of the Association for Qualitative Research, MRS, ESOMAR and holds a CIM Professional Diploma. She is currently a finalist (along withthe client team at Autotrader) for the AQR Prosper Riley Smith Award for Qualitative Excellence and will be running a Masterclass at ESOMAR Fusion in November.