Michael Björn, Ericsson Head of Research – ConsumerLab
Michael Björn is Head of Research at Ericsson ConsumerLab. In his role he is studying global consumer trends, as well as the process of assimilation of ICT into everyday consumer life. Between 2000 and 2002, Michael Björn was responsible for mobile internet applications at Ericsson in Japan. He joined Ericsson in 1997 as an analyst, after having completed his PhD in data modeling at the University of Tsukuba in Japan. Michael is also adjunct professor at the Lund University School of Economics and Management, a novelist with two works of fiction, and a journalist regularly contributing to Tokyo-based rock music magazine Strange Days.