Global Head of Customer Insights
experienced seeker of customer truths, serial builder of insights functions. Having started his career in Poland on agency side (research and data analysis) where he developed strong expertise in detergents that all aunties would come to him for advice how to wash different stains! Subsequently he moved to a recurring role of building and managing insights functions in four financial organisations, working across 20+ markets in Europe, Asia, Africa and America. He has built segmentations in 18 countries.