Senior Qualitative Researcher, ISRA Center
Ioana Bobe started in sociology and anthropology. She has been in marketing research for the past 7 years and has a special affinity for exploration and ethnography. She is seeking for ways of interconnection and mutual challenging between people, research approach for a sensitive interpretation of brands and categories that enlarge projects perspective from tactic and strategic to human. She has experience in coordination of studies at the country level and above markets and is connected with a varied array of topics in FMCG and services.