Alice Mihai, ISRA Center Business Development Director, ISRA Center
Alice Mihai has had a passion for marketing research for the past 15 years. Currently, she is in business development at ISRA Center, with a focus on consultancy, vision and inspiration and is a board member of IRIS Network, the largest network of leading independent marketing research companies. With a strong psychology background (MA in Economic Psychology), she has been involved in a wide range of consumer-researcher interactions (FGDs, hot shops, 1to1s, IHVs, shop alongs, encounter sessions, immersions, safari trips, bulletin boards) and has coordinated a vast diversity of projects. She is part of a client team with each and every project, having a special contribution for insighting and forward thinking.