Helen King, Bord Bia

Director Consumer Insight

Helen King is head of Consumer Insight at Bord Bia, The Irish Food Board. In her 10 years helping Irish Food and Drink brands innovate and market their products internationally, she has tirelessly championed the voice of the consumer as the basis for business success. Most recently, she has set up an all new function at Bord Bia: The Thinking House – a customer insight and learning experience centre.

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