Head of Consumer Insights
Dr Sophie Hieke is Head of Consumer Insights at the European Food Information Council (EUFIC), a non-profit organisation aiming at providing science-based information on food safety & quality and health & nutrition to the media, health and nutrition professionals and educators, in a way that promotes consumer understanding. She is also the Principal Coordinator of the EU FP7 funded project CLYMBOL – Role of health claims and symbols in consumer behaviour.
Sophie studied Business Administration at Munich School of Management, Ludwig-Maximilians-Universität München and Universidad Castilla-La Mancha, Toledo, followed by a Master of Business Research and a PhD at the Institute for Market-based Management. Her main areas of research include quantitative methods and experimental research on consumer behaviour. She is a visiting researcher at the University of Surrey as well as a research fellow at the Munich Centre of Health Sciences and the Center for Marketing and Public Policy Research at Villanova Business School, Philadelphia.
Sophie has published in several journals including the Journal of Consumer Affairs, Appetite, Food Policy, the European Journal of Clinical Nutrition and Public Health Nutrition. She was recently awarded “Best Paper of the Year” by the American Council of Consumer Interest, ACCI, in conjunction with the Journal of Consumer Affairs. She also serves as a reviewer for several high-ranking scientific journals and teaches at the Munich Business School.