Dr. Hannes Fernow analyses changes in society and everyday culture, focusing on values and emerging technologies. He works as a research manager for the qualitative department of GIM Berlin and has extensive experience of trend research and future studies. Another focus of his work is on national and international research regarding brand perception, concept testing and marketing strategy in the automotive and mobility industries. Before joining GIM Berlin, he successfully completed his PhD on climate risks between innovation and regulation at the University of Heidelberg. He is the author of several books and has published in peer-reviewed journals.