Customer Insight Expert, The Boston Consulting Group
Nadia Morozova is a Customer Insight Expert in the Boston Consulting Group based in Paris. In her role, Nadia provides a full scale global case teams support, driving internal qualitative and quantitative research expertise. Before joining BCG, Nadia spent 4.5 years at Procter & Gamble where she was a Consumer and Market Knowledge Manager. She was responsible for an enhancement of brand and go-to-market strategies bringing in-depth consumer, shopper and market insights.
Her P&G experience includes diverse a P&G portfolio and different regions like Europe, Middle East and Africa. Nadia is passionate about Insights capabilities building. She actively builds and shares her expertise in various innovative areas of Consumer Insights from Consumer Neuroscience to Mobile and Crowdsourcing research. She is a trusted expert in Digital and eCommerce. Nadia’s outstanding business contributions as well as high fluency with innovative research capabilities have been recognized by several P&G global and regional awards. Nadia is also very dedicated to building bridges between academic and applied consumer research. Nadia holds honours degrees in International Marketing (MSc, double degree with SKEMA Business School, Paris) and Psychology (BSc, Higher School of Economics, Moscow).