Dirk Ziems, born in 1966, has been working as a qualitative,depth-psychological market and media researcher for more than 20 years. From the end of the 90s, he was managing partner of ifm depth research + strategies in Germany. Together with partners, he co-founded ifm Australia in 2005 and initiated the concept m China Ltd in 2015. In 2008, he founded concept m morphological research, where he currently works as managing partner. A special focus of his work for many years has been basic and applied research for intercultural marketing.