Christoph Welter, Point-Blank International Co-Owner & Managing Director
After studying Sociology and Marketing and a short stint in strategic planning, Christoph has been dedicating the past 12 years of his professional life to qualitative research and insight-based brand consulting. Heis a champion of customer-centricity in all questions regarding business strategy and innovation. Collaboration isat the heart of his quest for new and creative ways of engaging with both consumers and clients – and so his always seeking new alliances, be that with designers, film makers, and creative professional of all kinds.