Kinectivity: The Unified Relationship Theory of Everything
- Is there a single explanation or master theorem that explains all the idiosyncratic, self-destructive, artistic, humane and inhumane ways that we interact with each other?
- How does this apply to brands, businesses and their competitive advantage?
- How do customers feelings around themselves, social influence, and brand positioning affect their relationships with brands/businesses?
- Lessons from Japan: 85 brands, 3 years study