Kinectivity: The Unified Relationship Theory of Everything

  • Is there a single explanation or master theorem that explains all the idiosyncratic, self-destructive, artistic, humane and inhumane ways that we interact with each other?
  • How does this apply to brands, businesses and their competitive advantage?
  • How do customers feelings around themselves, social influence, and brand positioning affect their relationships with brands/businesses?
  • Lessons from Japan: 85 brands, 3 years study

Location: Main Room Date: February 19, 2020 Time: 1:45 pm - 2:05 pm Cairo Marsh, relativ* Japan Mariya Sokolova, relativ* Japan