Convergent research techniques in customer journey mapping
Getting a relatively new insights team to deliver a holistic understanding of the customer experience (fast!) using hybrid user and market research techniques
Training and empowering stakeholders to conduct paired interviews with participants immediately after workshops
Bringing together knowledge from other insight generating functions (data analytics, reactive community feedback) using workshop techniques
Results: increasing business focus on customer experience
Location: Main RoomDate: February 19, 2020Time: 2:05 pm - 2:35 pm