Convergent research techniques in customer journey mapping
- Getting a relatively new insights team to deliver a holistic understanding of the customer experience (fast!) using hybrid user and market research techniques
- Training and empowering stakeholders to conduct paired interviews with participants immediately after workshops
- Bringing together knowledge from other insight generating functions (data analytics, reactive community feedback) using workshop techniques
- Results: increasing business focus on customer experience
Location: Main Room
Date: February 19, 2020
Time: 2:05 pm - 2:35 pm
UP
