Matilde Rytter Bockhahn, IS IT A BIRD Innovation Analyst, IS IT A BIRD
Matilde Rytter Bockhahn is a Sociologist and Innovation Analyst at IS IT A BIRD. She brings the user perspective to the core of innovation processes and decision making, working to bridge the gap between what companies offer and users need. Media is one of Matilde’s key areas of expertise, and she has worked with some of the largest public and private media corporations.