Anna-sterre Mees, Philips Beauty Sr. Global Consumer & Market Intelligence Lead
Anna-sterre MSc. is an insight innovation rebel. She loves to put her creative mind to work and is always searching for new ways to discover ‘the reason why’ behind consumer answers. As she has worked on both agency and client side, she knows the language and priorities of both worlds. From a tech perspective she designs tailor made quant/qual research and predictive modelling methods. From a business perspective data is a playground with serious game rules for her where she connects the dots between white spaces in a global market, and translates them into strategic implications for product innovation and marketing. Next to this she is a known speaker on topics like trends, customer decision journeys, brand DNA building, competitive positioning and consumer segmentation.