Where does my money go? Getting closer to customers, in their everyday context, qualitatively and at scale

  • Leveraging qual to stay personally connected with customers in a digital world
  • Using mobile ethnography to engage with Tier 1 customers
  • Analysing data through triangulation with different sources, keeping bias in mind
  • Staying GDPR compliant

Location: Main Room Date: February 18, 2020 Time: 11:45 am - 12:15 pm