Using pop-up communities to think product testing and market introduction a different way

  • Understanding customer needs, expectations and demands prior to product launch
  • Combining quant and qual analysis in a pop-up (9 days) community to understand sentiments and physical experiences
  • Distilling vital market information but also marketing activities from participant responses

Location: Main Room Date: February 18, 2020 Time: 11:15 am - 11:45 am