Unlocking plant-based meat product strategies with social data

  • Exploring online conversations around plant-based meat products and how people describe these
  • Surfacing consumers’ evaluations of the taste, texture, smell and appearance of plant-based meat products
  • Uncovering a deeper understanding of what consumers specifically like and dislike about plant-based products to feed into future product development improvements and product messaging

Location: Main Room Date: February 19, 2020 Time: 11:15 am - 11:35 am Holly Doran, Brandwatch