Unlocking plant-based meat product strategies with social data
- Exploring online conversations around plant-based meat products and how people describe these
- Surfacing consumers’ evaluations of the taste, texture, smell and appearance of plant-based meat products
- Uncovering a deeper understanding of what consumers specifically like and dislike about plant-based products to feed into future product development improvements and product messaging
Location: Main Room
Date: February 19, 2020
Time: 11:15 am - 11:35 am
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