Future Proof: A case for user-centred foresight at Kao Salon - QUAL360 Europe - The leading qualitative market research conference

Designing user oriented foresight: drafted by users, crafted for stakeholders
Developing beauty trends through a multi-level research approach engaging trend experts, lead users and clients
Creating a series of workshops with different stakeholders and feeding the results into a global online forum
Making trend research an integral and relevant part of the innovation process

Location: Main Room Date: February 19, 2020 Time: 11:35 am - 12:05 pm