Future Proof: A case for user-centred foresight at Kao Salon

  • Designing user oriented foresight: drafted by users, crafted for stakeholders
  • Developing beauty trends through a multi-level research approach engaging trend experts, lead users and clients
  • Creating a series of workshops with different stakeholders and feeding the results into a global online forum
  • Making trend research an integral and relevant part of the innovation process

Location: Main Room Date: February 19, 2020 Time: 11:35 am - 12:05 pm Britta Kautzky, KAO Dr. Gerhard Keim, Point Blank Research & Consultancy