Future Proof: A case for user-centred foresight at Kao Salon
- Designing user oriented foresight: drafted by users, crafted for stakeholders
- Developing beauty trends through a multi-level research approach engaging trend experts, lead users and clients
- Creating a series of workshops with different stakeholders and feeding the results into a global online forum
- Making trend research an integral and relevant part of the innovation process
Location: Main Room
Date: February 19, 2020
Time: 11:35 am - 12:05 pm
UP
