About QUAL360 EU










Global Reach – Local Flavour
Qual360 is the only global conference series dedicated to qualitative market research. With its 17-year history (since 2008), Qual360 is a unique event catering to a strong global community of dedicated “Quallies”. Our strength lies in bringing together a unique mix of research professionals from international brands, leading agencies, and independent industry experts.
Qual360 is all about networking, learning and creating new opportunities. Industry leaders join to discuss innovative research approaches, learn about the latest methodologies and how to leverage new types of insight. Each conference agenda is steered by an independent advisory board that reviews all speaking proposals, ensuring the highest possible quality.
View replays from QUAL360 EU 2025

Hear from innovative thinkers – keynotes, panels, roundtables, and interactive discussions.

Network with senior decision makers from the market research and consumer insights industry at Qual360.

Find strategic partners and discover the latest tools and technologies to power your business.
Confirmed Speakers Include

Over 13 years at Sony Pictures, Nick has worked as a source of actionable audience and content insight for the distribution arm of the business – from broad viewership trends to deep dives into Sony’s movies/TV shows and the client brands they license to. Focused on EMEA, work has spanned an era dominated by free, live TV to one with a multitude of on-demand viewing options and has specialised in both mixed methods primary and market/trend analytics. Previously he was at Dunnhumby using shopper loyalty card data to optimise Tesco product ranges, and Marketforce as an analyst fuelling magazine distribution revenues and brand building.

Tamara is Research & Insights Manager at Google, responsible for ensuring marketing organisation keeps the user perspective at the heart of any decision making by leveraging a variety of qual research methods as well as leveraging storytelling to land the insights. Prior to Google, she spent some time working on market intelligence in both the sports industry as well as in retail, primarily using 1P data as well as a variety of qual & quant methods. During her time at Google, she has spent time on both understanding consumer decision making as well as decision making in a professional context to help the marketing organization run programs that deliver tangible benefit to customers.


Isabel Rist is an Insights leader with two decades of experience in OTC/ FMCG, having led digital transformation and insights excellence across brand equity, comms, and innovation. In her current role as EMEA Insights Lead at Bayer Consumer Health, she enables deep consumer understanding and turns data into strategic direction for some of the world's most trusted self-care brands, supporting Bayer's mission to help billions of people live healthier lives. Isabel is passionate about advancing the insights community, sharing best practices, and building capability in new tools and technologies.

Nathalie Boireau, is currently User Experience Director at Danone Nutricia Research for Specialized Nutrition. Nathalie completed her master’s degree in Tours University in Food Behavior Science and Innovation, and obtained her PhD degree in 2001 on research performed in Paris René Diderot University, on Neuroscience and Neurophysiology of olfaction and taste. She joined Danone in 2002 as Sensory and Consumer Insight manager, leading the Behavior research for the Waters and Dairy divisions. In the meantime, she was also Associate Professor in Neurophysiology of human senses in Tours University, France.
She then held various positions in Sensory & Behavior Sciences contributing to various innovation programs in Danone Nutricia Research’s Dairy and Early Life Nutrition divisions. Since September 2019 she is driving innovation through academic and medical partnerships, to serve people’s life through specialized nutrition.


Lisa Payne is the Global Director of UX Research at Condé Nast, leading a global team across London, New York, and Bangalore. She drives innovation across iconic brands such as Vogue, GQ, The New Yorker, Vanity Fair, and Wired, ensuring user insights are at the core of product development. With nearly 20 years of experience in product design, research, strategy, and data analytics, Lisa has played a crucial role in shaping digital experiences at top media brands, including Virgin Media, Discovery Networks, Sky (UK), and Comcast. Outside of work, she’s a mother to three young boys and resides in the London area. Holding a degree in Psychology, Lisa brings together a profound understanding of consumer behaviour and strategic leadership. Renowned for her empathetic leadership style, she champions diverse perspectives, fostering inclusive and innovative discussions in every endeavour. Her keen insight into people and talent for cultivating collaboration have made her a sought-after speaker, on future-proofing businesses in an ever-evolving digital landscape.

Karolin Anderl has been with Mast-Jägermeister SE for nearly a decade and currently serves as Global Senior Innovation Manager. In this role, she leads strategic innovation projects and spearheads efforts to strengthen the brand’s connection with its consumers. As the project lead for a company-wide effort to embed consumer-focused thinking into the organizational culture, she is passionate about consumer centricity, ensuring relevance and delivering impact. Having spent nearly ten years living and working in the United States, Karolin brings a unique combination of international experience and deep expertise in consumer behavior. She plays a dual role at Jägermeister, overseeing product developments and driving transformative initiatives to ensure the brand remains resonant and relevant in a dynamic global market.

Dominik Pavlišin is a graduate of the University of Economics in Prague. Throughout his career, he has gained international experience in the retail sector, having held various roles in Malta, Germany, and the Czech Republic. He currently serves as Head of Shopper Marketing at BILLA CEE / IKI based in Austria, where he leads initiatives focused on shopper behavior and innovations.

Karolina Wiechmann-Wilczek is Head of Global Sensory & Consumer Science at Imperial Brands. With an academic background in cross-cultural perceptions, she moved into industry, building sensory networks, shaping brand experiences in the Global Duty Free channel, and managing Global Procurement for marketing services. Returning to sensory, she expanded the Sensory & Consumer Science function, bridging technical and marketing teams by translating consumer insights into actionable specifications. Karolina is passionate about driving consumer-centric innovation through Imperial Brands’ global “Sense Hub” initiative, enabling insights-led product development that truly resonates with consumers.
