Tom De Ruyck, InSites Consulting

Managing Partner

Tom is a serial intrapreneur who has spent the last 10 years on reinventing the way companies connect with & understand consumers. As a Managing Partner and a global expert in consumer & employee collaboration, Tom is now leading InSites Consulting’s efforts to make companies more consumer connected & to let them innovate with the creative power and the speed of a start-up, through a SaaS solution (‘Insight Activation Studio’) and coaching sessions.

Tom is doing consulting work for major global brands and has given more than 250 (keynote) speeches all around the world (30+ countries)
at marketing, research & technology conferences. He loves leading in-depth workshops and chairing events (for amongst others: MOA, ARF, MRS & ESOMAR).

He is co-author of ‘The Consumer Consulting Board’ and published over 60 white papers, articles in academic journals (a.o. IJMR, MISQ), business books and trade magazines. Besides that, he is an influential blogger/tweeter (@tomderuyck) on collaboration, technology & the future of work/business.

Tom was awarded for his work by ESOMAR (Fernanda Monti Award ’09 and ’15 & 2 times ‘Best Paper’ at a conference), the American Marketing Association (‘4 under 40’ – Emerging Leader of the Industry Award ’10), the Co-Creation Association, the MRS (ResearchLive ‘Tweeter of the Year’ ’11), MOA (MOAward for the ‘Innovation of ’12’), the CMO Council USA & Asia (Leadership Award for Contribution to Market Research, ’12), the GMR (’13) & Design for Experience Award (’14) for our community approach & the GOR Best Practice Award (’16) for our Studio.

Next to his work at InSites Consulting, Tom is (guest) lecturer at the Vlerick Business School (Belgium) & TiasNimbas (Netherlands) and Adjunct Professor at IESEG School of Management (France) & EHSAL Management School (Belgium). He is also Co-founder & President of the research association BAQMaR and on the board of other organisations: MOA, NGMR & SAMRA.

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