Steve Hill, Jaguar Land Rover Market Research Manager
Steve Hill has led the Land Rover market research team focused on brand and product development for over ten years now, a time that has seen the brand expand into new geographical markets as well as new sectors. With experience in pretty much every major auto market across the globe, it is understanding customer motivations and the similarities and differences that exist between and across markets that particularly fascinates Steve. As the company grows, the need to communicate this to a wider audience becomes as increasingly important as the research itself and leaves Steve wondering whether he’ll ever have the time to learn the ukulele…