Sidi Lemine, BAMM

Research and Insight Director

Sidi is Mauritanian and British, and was born in France to a part-Spanish mother. He has been working in qualitative research for over ten years, leading projects for global brands in 20+ markets -from the lifestyle of super-high-net-worth individuals in Nigeria to family cooking in Mexican Colonias. Outside of work, he is an ardent neo-futurist and gets more excited than he should discussing trans humanism and the singularity.

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