Sidi Lemine, BAMM Research and Insight Director
Sidi is Mauritanian and British, and was born in France to a part-Spanish mother. He has been working in qualitative research for over ten years, leading projects for global brands in 20+ markets -from the lifestyle of super-high-net-worth individuals in Nigeria to family cooking in Mexican Colonias. Outside of work, he is an ardent neo-futurist and gets more excited than he should discussing trans humanism and the singularity.