Sergey Sheykhetov, TNS Head of Qualitative Practice, TNS
Sergey is the Head of Qualitative Practice at TNS East Africa. He has 12 years of experience in marketing research, handling projects in Africa, the Middle East, Russia, CIS, Central Europe, Germany and the USA. He has provided consultancy and business insights to key global and regional clients, such as JTI, Samsung, Visa, MasterCard, Diageo, Bacardi, Efes, Hyundai. Sergey specializes in the FMCG and telecom research. His favorite research methods are on-line, ethnography and cultural anthropology. Sergey has a PhD degree from the University of California (USA) and MA degree from the Central European
University (Hungary).