Peter Divers
Perceptions Research Services, International

Qualitative Research Director
Perceptions Research Services, International

Peter Divers joined PRS in 2010 as part of the growing PRS London qualitative offering. Prior to entering the world of qualitative research, Peter worked as a translator and interpreter across a number of fields. An experienced moderator of groups, IDIs and ethnographic pieces across a wide range of categories for multi-national clients including Unilever, Procter & Gamble, GSK, Nestle Purina, Johnson & Johnson, Avon and S.C. Johnson, Peter has a wealth of experience in designing, coordinating, managing and reporting international research efforts. With PRS, he specializes in packaging and point-of-sale research – leading initiatives tailored to provide actionable communication and shopper insights to clients and ultimately helping them to win at retail. Catch-up with Peter’s recent thoughts on packaging research in Packaging News

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