Peter Divers joined PRS in 2010 as part of the growing PRS London qualitative offering. Prior to entering the world of qualitative research, Peter worked as a translator and interpreter across a number of fields. An experienced moderator of groups, IDIs and ethnographic pieces across a wide range of categories for multi-national clients including Unilever, Procter & Gamble, GSK, Nestle Purina, Johnson & Johnson, Avon and S.C. Johnson, Peter has a wealth of experience in designing, coordinating, managing and reporting international research efforts. With PRS, he specializes in packaging and point-of-sale research – leading initiatives tailored to provide actionable communication and shopper insights to clients and ultimately helping them to win at retail. Catch-up with Peter’s recent thoughts on packaging research in Packaging News