Paul WilmerPaul Wilmer finished his marketing studies in the Netherlands and holds a specialisation degree in Customer Relationship Management. Having worked as a CRM specialist consultant, Paul joined Nissan Motor Company in 2007, where he is responsible for all customer satisfaction surveys conducted by Nissan, Infiniti and Datsun throughout Europe.
With a main focus on large quantitative tracking studies, Paul accompanies his business partners in making data more insightful by integrating more qualitative aspects of research into Nissan’s large based tracking studies.