Founding Partner & Advisory Board Member
Massimo Cealti, has 30 years of experience in the market research and is currently Founding Partner at Altitude C a research consultancy specialized in research tools innovation, fusing AI and sensory techniques and disrupting data collection methodologies to intercept consumers in real life and foster growth by bringing the consumer voice to clients’ decision making.
He spent all his career in consumer research, having hold leadership roles in Consumer and Market Insights for Symrise in the Flavour and Fragrance space, and in the key Food and Beverage Industry for the Coca-Cola Company, Nestlé, McDonald’s
He started working for leading research agencies (IPSOS, Research International) and holds an M.S. summa cum laude in Business Management with major in Statistics from Luigi Bocconi University in Milan.