Global Market Research & Intelligence
As a truly Briggs-Mayers’ ENFJ personality I am an accomplished senior executive specialized in B2B & B2C strategic marketing; I bring a proven global leadership performance, demonstrated by a consistent track record of delivering compelling market and consumer insights that drive and support strategic commercial and marketing decisions. My excellent intellectual and analytical capabilities, pragmatic problem-solving skills, strong communications and influencing capabilities, along with my fluency in six languages (English, German, Portuguese, Spanish, French & Italian); complements a robust strategic marketing management toolbox developed across an extensive international experience (USA, UK, Italy, Brazil and Germany) and fine-tuned by a Harvard executive education. My experience in managing, influencing and collaborating across cross-functional teams in a global matrix environment, enable me to be a marketing leader who combines foresight with conceptual and analytical skills deemed to develop frameworks that support the prioritization of marketing initiatives and evaluation of investment opportunities for their strategic and financial value. By providing high impactful digital and print strategies as part of a broader global marketing plan; I define myself as a strong change agent whose energy, passion and enthusiasm strengthen teams, structure, and culture and advance the position and the bottom-line impact of marketing among business leaders through an effective collaboration on integrated global go-to-market programs (digital, advertising, sponsorship, events, branding and social media).