Lisa Osborne
Ignite 360 Inc.

Catalyst Maestro/COO
Ignite 360 Inc.

Art and science have always been strange bedfellows. How does the art of storytelling mix with the science of market research? As a 15-year insights veteran Lisa knows the wonder and magic that happens when data connects with story – you get a better, more memorable insight. At Ignite 360 Lisa’s keen ear for stories and eye for data trends enables her to deliver excellent research. She also keeps the day-to-day moving for our clients, and spurs the ensemble to make every project great.

Prior to joining Ignite 360 Lisa was a founding member of Starbucks FDMC shopper insights team, the sole dedicated insights resource for all of Starbucks channels and emerging brands. She drove foundational learning, data solutions, capabilities building, knowledge management and research processes, led insights work to bring a category transformation story to retail, and then provided insights leadership to a cross-functional team responsible for driving top line growth at key retailers for both the category and Starbucks brand. Lisa was named by Shopper Marketing Magazine’s ‘Who’s Who in Shopper Insights 2011 & 2012.”

Lisa also spent 6 years at the helm of in-context experimentation insights efforts at General Mills where she led a team of 5 researchers providing insights and business consultancy across all General Mills’ brands and business units. In this role, Lisa partnered with retailers such as Walmart to bring new ideas into market faster, accelerating speed-to-launch and leveraging consumer input earlier to optimize innovation in packaging and product. For 8 years Lisa managed global research at GfK. She was responsible for consumer insight needs on key client accounts such as P&G, Target Corp., Daimler Chrysler, General Mills and ConAgra Foods.

Lisa has demonstrated skill in implementing all aspects of primary, custom research including sample management, survey design, focus group moderation, data collection and analytics. But, her passion resides in the intersection of art and science and the crafting of the strategic story to influence businesses to go farther and go faster.

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