Market & Consumer Understanding Unit Director, Doxa
Laura Salvaderi has nearly 25 years of experience as a quantitative marketing research manager. Laura began her career at Infratest Burke and joined Doxa in 2012 after managing the Quantitative Department of Synovate Italy for more than 10 years. She mainly focuses on the marketing issues of food, non food, luxury and leisure companies. Laura supported several global brands in the innovation processes and new product developments at the global and local level. She strongly believes in the actionability of market research results and she takes particular care of the development of actionable methodologies and analysis.