Joanna Brassett, Studio INTO

Director & Co-founder

Joanna Brassett combines creative, strategic and social science skills. She is the director and founder of Studio INTO, a design, research and innovation consultancy based in London. She is an expert in turning user insights into innovation, developing co-creation and creative workshops, research methodologies and brand strategies. After graduating with BA Hons. Product Design from Central Saint Martins College of Art and Design she worked as a designer at Tin Horse Design Ltd., where she was articulating brand values through 3-D packaging. Joanna then studied for an MSc in Culture and Society at London School of Economics, which encompassed social science disciplines such as sociology, anthropology and social psychology. With a specialisation in in-depth consumer research, and cultural and social trend analysis, she joined the design and innovation consultancy Seymourpowell as a Senior Design Researcher and Strategist in their Foresight team. In 2011 she founded Studio INTO. Joanna has managed cultural research and innovation projects for brands such as P&G, LEGOwear, Nokia, Cabinet Office, MaxiCosi, Bupa, McDonalds and Nike. Joanna also has been lecturing at Central Saint Martins as Associate Lecturer, at London School of Economics on the Entrepreneurship Programme and is Visiting Professor at Anhalt University of Applied Sciences, Department of Design, Dessau, Germany.

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