Jim brings 25+ years of domain expertise in the market research industry. He was instrumental in building the first global online qualitative research practice while at Harris Interactive where they conducted more than one thousand online groups in the first three years of its existence. He has consulted with brands and research agencies around the world on how to have insightful online conversations. Jim formerly served as a Director at Large for the Marketing Research Association (MRA) and was Chairman for the MRA Trends and Technology Committee. He is also a member of the QRCA.