Irem Ataibis Erden, General Mills Regional Consumer Insights Manager
Irem has more than thirteen years of Consumer and Market Insight experience in developing markets, multiple FMCG and non-FMCG categories. She is an extravert, results oriented professional with deep functional expertise on consumer and market research. Irem is a strategic influencer in turning insights into actions with a track record in successful strategy development and brand building.