Ike is a UX researcher with an educational background in Psychology (MSc Applied Cognitive Psychology). She started her career working at a well known agency in the Netherlands: MetrixLab. Working there for 8 years, she gained a lot of experience in qualitative and quantitative research working for diverse clients. As her ambition was to be more involved in the whole design process as a researcher, she started working in the UX Research team at ABN AMRO. Being skilled in various types of research and her interest in always trying to do research in innovative way, she ensures the customer is always the starting point of the design process within ABN AMRO.