Market Research Specialist
Franca joined the Marketing department of Booking.com in 2017, where she played an important role in streamlining the process of testing advertisement. Working on projects ranging from OOH and Facebook to YouTube and TV commercials. Working on both qualitative and quantitative projects gives her a broad horizon on consumer’s perceptions. Prior to joining Booking.com, Franca worked at a research agency for clients like PLUS, Unilever, NS and Vodafone.