Eva Herzog, Yahoo Research Lead, Yahoo
Eva Herzog currently is the Research Lead at Yahoo Germany, based in Munich. 7 years ago she graduated in sociology at the University of Constance and started with market research experiences at TNS. She worked for Gruppe Nymphenburg Consult AG for three years, evaluating mainly qualitative shopper and consumer behaviours, including finding new ways of analysing the path to purchase. In 2013, she found her way into the digital landscape and started at Yahoo Germany looking at different research programs and EMEA thought leadership studies.